Economy Brings Bikes To a Head

A Call To All Cyclists

A Call To All Cyclists

The bicycle racks are unique to Saratoga, but maybe they should be identified as bike racks. They really don’t look like they have any purpose other than holding a horse head. Signs should be placed on them stating they are for locking your bike.

Where Do I Stick the Wheel?

Where Do I Stick the Wheel?

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The Incredible Lightness of Green

Green Conscience

A new store in Adirondack Trust’s Mabee Buildings retail incubator has nice products, and a really bad name.

Green Conscience Home & Garden Logo

Green Conscience Home & Garden Logo

This logo must have been developed by the signage company, unreadable type, meaningless illustration, and not one, but two starbursts. And to top it all off, it always looks crooked for some reason.

Like many stores opened up on a budget, it seems to be missing an overall brand. A lot of parts that don’t really go together. Hopefull the products will drive customers throught the door.

The First Flags of Broadway

Springs brings the flags out on Broadway. This year the trend is to not be able to read them.

I can't read this banner

I can't read this banner

Please when you design a banner, make them colorful and realize that people are driving by in their car. No one can read this.

SPAC Posters Around Town

Here are the first SPAC posters hanging around Broadway in Saratoga Springs.

spac-poster-2

Summer is coming.

Good First Impressions

The Impressions Logo Design

The Impressions Logo Design

Impressions does a lot of things correctly in the retail business. They have an eclectic offering available for sale, the layout is great, and their branding is really interesting. I don’t think it is great, but they use it really well. The typography is old school from the eighties, but the illustration is kind of unique. As a whole it tells a story about what the store’s philosophy.

There is a rustic theme throughout the store, and it begins with their sign.

Impressions Store Sign on Broadway Saratoga Springs

Impressions Store Sign on Broadway Saratoga Springs

They can also be campy and funny.

Impressions Likes Humans Also

Impressions Likes Humans Also

I’m not going to rank them, but they have one of the better retail set ups on all of Broadway.

Palio, I Can’t Get There From Here

The New Palio Website

I’m trapped, and I can’t get out. Worst of all I know that I’m stuck in a marketing companies website and they seem to be in control. I’ve already answered some questions about myself and I don’t know what they intend to do with it, luckily I lied about everything. But I’m unable to move, I see doorways but I can’t get to them. I also see text on the prison walls, but I can’t read it because it’s to far away. The back button doesn’t work because the site is built entirely in Flash. Please, someone help me.

Please Help Me Get Out of Here

Please Help Me Get Out of Here

There is also classic art trapped with me, in this case the Mona Lisa. She keeps starring at me no matter where I go, very strange. But fear not, I believe these are other people viewing the site, who show up as Avitars that have logged in. Again, I don’t know why or for what purpose. All I came here for was to find out what palio does.

The Mona Lisa is Trapped With Me

The Mona Lisa is Trapped With Me

Then I notice an instruction sheet on how to navigate the website. STOP.

If you need an instruction sheet on how to navigate a website, you might just stop and ask yourself, is this a good navigation system. I’m still shaking my head at this entire debacle of a site.

Video On a Website - Very Techie

Don't Shoot, it Is Not Worth It!

The Palio website is a total do over, there is very little you can save with this one. Get rid of the 1998 technology and let your clients know you are capable of building modern online communications.

Palio Communications threw away the rule book on building this website. They are the largest and most professional marketing and communications firm in the area, and I am a fan of their work, but they must be held to a higher standard than a local retail store. Did someone read Flash for Dummies and decide to build this site? The rule book of web navigation was written for a reason, and your not cool if you break them all.

How does something like this happen? I believe the point of the site is to explain what Palio actually means, and relate that to the services they provide to their audience. I spent a day coming up with that explanation, because I was in a confused state for twelve hours after my virtual kidnapping and imprisonment.

See for yourself at http://www.palio.com

Bring Me To Brindisi’s

Brindisi's Restaurant Logo

Brindisi's Restaurant Logo

I have always like the Brindisi’s Restaurant logo. Years ago, I thought “that must be a high end restaurant”. Ambrosino Design may be the designer who created it. I certainly wish they would hire him to update their website and print materials which have no relation to the original design. Over time the whole brand seems to have lost its way with no consistency. With so much competition in the restaurant business on Broadway, I would hate to see their brand become second rate.

Brindisi's Store Front

Brindisi's Store Front

And while they are at it, they might want to give the front of the store a freshen up.