The bicycle racks are unique to Saratoga, but maybe they should be identified as bike racks. They really don’t look like they have any purpose other than holding a horse head. Signs should be placed on them stating they are for locking your bike.
A new store in Adirondack Trust’s Mabee Buildings retail incubator has nice products, and a really bad name.
This logo must have been developed by the signage company, unreadable type, meaningless illustration, and not one, but two starbursts. And to top it all off, it always looks crooked for some reason.
Like many stores opened up on a budget, it seems to be missing an overall brand. A lot of parts that don’t really go together. Hopefull the products will drive customers throught the door.
Here are the first SPAC posters hanging around Broadway in Saratoga Springs.
Summer is coming.
Impressions does a lot of things correctly in the retail business. They have an eclectic offering available for sale, the layout is great, and their branding is really interesting. I don’t think it is great, but they use it really well. The typography is old school from the eighties, but the illustration is kind of unique. As a whole it tells a story about what the store’s philosophy.
There is a rustic theme throughout the store, and it begins with their sign.
They can also be campy and funny.
I’m not going to rank them, but they have one of the better retail set ups on all of Broadway.
The New Palio Website
I’m trapped, and I can’t get out. Worst of all I know that I’m stuck in a marketing companies website and they seem to be in control. I’ve already answered some questions about myself and I don’t know what they intend to do with it, luckily I lied about everything. But I’m unable to move, I see doorways but I can’t get to them. I also see text on the prison walls, but I can’t read it because it’s to far away. The back button doesn’t work because the site is built entirely in Flash. Please, someone help me.
There is also classic art trapped with me, in this case the Mona Lisa. She keeps starring at me no matter where I go, very strange. But fear not, I believe these are other people viewing the site, who show up as Avitars that have logged in. Again, I don’t know why or for what purpose. All I came here for was to find out what palio does.
Then I notice an instruction sheet on how to navigate the website. STOP.
If you need an instruction sheet on how to navigate a website, you might just stop and ask yourself, is this a good navigation system. I’m still shaking my head at this entire debacle of a site.
The Palio website is a total do over, there is very little you can save with this one. Get rid of the 1998 technology and let your clients know you are capable of building modern online communications.
Palio Communications threw away the rule book on building this website. They are the largest and most professional marketing and communications firm in the area, and I am a fan of their work, but they must be held to a higher standard than a local retail store. Did someone read Flash for Dummies and decide to build this site? The rule book of web navigation was written for a reason, and your not cool if you break them all.
How does something like this happen? I believe the point of the site is to explain what Palio actually means, and relate that to the services they provide to their audience. I spent a day coming up with that explanation, because I was in a confused state for twelve hours after my virtual kidnapping and imprisonment.
See for yourself at http://www.palio.com
I have always like the Brindisi’s Restaurant logo. Years ago, I thought “that must be a high end restaurant”. Ambrosino Design may be the designer who created it. I certainly wish they would hire him to update their website and print materials which have no relation to the original design. Over time the whole brand seems to have lost its way with no consistency. With so much competition in the restaurant business on Broadway, I would hate to see their brand become second rate.
And while they are at it, they might want to give the front of the store a freshen up.