FingerPaint Marketing is a collaboration between Ed Mitzen and Jaime Butler-Binley. Ed was the founder of Palio Communications, while Jaime was the principal of B-squared Marketing. They initially met at Palio where Jaime worked before starting her own company. This is a brave move for Ed, he has staked his reputation on this company’s success after his stunning accomplishments at Palio. This is a now brainer for Jaime.
FingerPaint is not just a simple little design shop, they have a full staff of 13 creative people, designers and web developers. Maybe they don’t want to give to much away on their client base, but the work they do doesn’t seem to justify their staff – their portfolio on the website is slim with many non corporate clients.
So, what role does this company play in the Saratoga Springs Design scene? I think they are trying to have a real influence in city. They have a section on their website dedicated to giving back to their community. I will only focus on their local clients in this overview.
The first will be the Saratoga Polo Association, which the redesigned the old logo of many decades. Rather than totally eliminate all aspects of the old logo they did a nice job of keeping several aspects while updating it to a more modern version. Excellent job.
The brochures and advertising is nice but not earth shaking. I would like to see it have a simple elegance similar to the new logo.
I would really like to see some beautiful design standards with this job, there are to many typefaces that give it amateur feel overall. The advertising is cleaner but not striking. It is printed in one color and seems to have a look in feel from the 1980’s. It seems that they could start over and build this client a great design evolved around the new logo.
FingerPaint’s strength seems to shine in their copywriting. The web banner ads are consistent and quickly make a point. They are well done.
Skidmore College updated the Murray-Aikins Dining Hall, and hired FingerPaint to let students know that great things are to come. The staff did a nice job with their overall design, which included fun illustrations and complimentary text.
FingerPaint must be thinking of big things in the future. I don’t know who their audience is, but they are making an effort to be a part of the design community. If you are interested in viewing their website go to http://www.fingerpaintmarketing.com