Max London’s Restaurant on Broadway in Saratoga Springs has been running for about a year now. I finally took some pictures to go along with my article. His design is quite simple and modern. I love the logo, but have no idea who designed it. I don’t even know if it was done locally, probably not.
His identity is consistent and well done, this includes the logo, the design of the storefront and the interior – all modern and clean. Overall it was a well thought out job.
The designer chose bright colors for the sign, but it doesn’t extend into the other design elements such as the interior.
His website is not well done, and makes the restaurant feel cheap. This has no reflection on the overall identity design, it just implemented badly. Money is always an issue, and maybe the website was less of a priority at the time.
Mr. London spent time creating a modern urban feel that would cater to a sophisticated NY crowd. They accomplished what they set out to do, but in the future he may want to do away with the cheap paper signs taped to their window stating they now serve brunch.