Tag Archives: Advertising Agencies in Saratoga Springs

Palio, I Can’t Get There From Here

The New Palio Website

I’m trapped, and I can’t get out. Worst of all I know that I’m stuck in a marketing companies website and they seem to be in control. I’ve already answered some questions about myself and I don’t know what they intend to do with it, luckily I lied about everything. But I’m unable to move, I see doorways but I can’t get to them. I also see text on the prison walls, but I can’t read it because it’s to far away. The back button doesn’t work because the site is built entirely in Flash. Please, someone help me.

Please Help Me Get Out of Here

Please Help Me Get Out of Here

There is also classic art trapped with me, in this case the Mona Lisa. She keeps starring at me no matter where I go, very strange. But fear not, I believe these are other people viewing the site, who show up as Avitars that have logged in. Again, I don’t know why or for what purpose. All I came here for was to find out what palio does.

The Mona Lisa is Trapped With Me

The Mona Lisa is Trapped With Me

Then I notice an instruction sheet on how to navigate the website. STOP.

If you need an instruction sheet on how to navigate a website, you might just stop and ask yourself, is this a good navigation system. I’m still shaking my head at this entire debacle of a site.

Video On a Website - Very Techie

Don't Shoot, it Is Not Worth It!

The Palio website is a total do over, there is very little you can save with this one. Get rid of the 1998 technology and let your clients know you are capable of building modern online communications.

Palio Communications threw away the rule book on building this website. They are the largest and most professional marketing and communications firm in the area, and I am a fan of their work, but they must be held to a higher standard than a local retail store. Did someone read Flash for Dummies and decide to build this site? The rule book of web navigation was written for a reason, and your not cool if you break them all.

How does something like this happen? I believe the point of the site is to explain what Palio actually means, and relate that to the services they provide to their audience. I spent a day coming up with that explanation, because I was in a confused state for twelve hours after my virtual kidnapping and imprisonment.

See for yourself at http://www.palio.com

Do You Want Your Palm Red

FingerPaint Marketings Not So Great Logo

FingerPaint Marketings Not So Great Logo

FingerPaint Marketing is a collaboration between Ed Mitzen and Jaime Butler-Binley. Ed was the founder of Palio Communications, while Jaime was the principal of B-squared Marketing. They initially met at Palio where Jaime worked before starting her own company. This is a brave move for Ed, he has staked his reputation on this company’s success after his stunning accomplishments at Palio. This is a now brainer for Jaime.

The Eight Year Old Founders of Fingerpaint Marketing

The Eight Year Old Founders of Fingerpaint Marketing

FingerPaint is not just a simple little design shop, they have a full staff of 13 creative people, designers and web developers. Maybe they don’t want to give to much away on their client base, but the work they do doesn’t seem to justify their staff – their portfolio on the website is slim with many non corporate clients. 

So, what role does this company play in the Saratoga Springs Design scene? I think they are trying to have a real influence in city. They have a section on their website dedicated to giving back to their community. I will only focus on their local clients in this overview.

The first will be the Saratoga Polo Association, which the redesigned the old logo of many decades. Rather than totally eliminate all aspects of the old logo they did a nice job of keeping several aspects while updating it to a more modern version. Excellent job.

Old Saratoga Polo Logo

Old Saratoga Polo Logo

New Version of SPA logo

New Version of SPA logo

The brochures and advertising is nice but not earth shaking. I would like to see it have a simple elegance similar to the new logo.

Saratoga Polo Magazine cover

Saratoga Polo Magazine cover

Interior Page Layouts

Interior Page Layouts

I would really like to see some beautiful design standards with this job, there are to many typefaces that give it amateur feel overall. The advertising is cleaner but not striking. It is printed in one color and seems to have a look in feel from the 1980’s. It seems that they could start over and build this client a great design evolved around the new logo.

SPA Advertising style

SPA Advertising style

FingerPaint’s strength seems to shine in their copywriting. The web banner ads are consistent and quickly make a point. They are well done.

Saratoga Polo Web Banner

Saratoga Polo Web Banner

Skidmore College updated the Murray-Aikins Dining Hall, and hired FingerPaint to let students know that great things are to come. The staff did a nice job with their overall design, which included fun illustrations and complimentary text.

Place Headline Here

Menu Cover

Menu Interior

Menu Interior

FingerPaint must be thinking of big things in the future. I don’t know who their audience is, but they are making an effort to be a part of the design community. If you are interested in viewing their website go to http://www.fingerpaintmarketing.com

 

FingerPaint Marketing Homepage

FingerPaint Marketing Homepage