Impressions does a lot of things correctly in the retail business. They have an eclectic offering available for sale, the layout is great, and their branding is really interesting. I don’t think it is great, but they use it really well. The typography is old school from the eighties, but the illustration is kind of unique. As a whole it tells a story about what the store’s philosophy.
There is a rustic theme throughout the store, and it begins with their sign.
They can also be campy and funny.
I’m not going to rank them, but they have one of the better retail set ups on all of Broadway.