Chatting Up the Clothes Line

The Clothes Line is a new store located in the Collamer Building on Broadway, Saratoga Springs.

The Clothes Line logo

The Clothes Line logo

Store Front of the Clothes Line Retail Store

Store Front of the Clothes Line Retail Store

Close up of the Clothes Line Window

Close up of the Clothes Line Window

I feel the pain of downtown retailers with the exceptionally high rents, so I understand budget branding. Clearly a sign company did the branding, not bad, not good, not memorable.

There is no website for the Clothes Line as of right now.

I’m a Patsy for a Good Poster

I like locally made posters that are hung in the windows of local retail stores on Broadway in Saratoga Springs. The Actors Guild of Saratoga has a nice – Always Patsy Cline – poster in several venues on Broadway.

patsey-cline-poster

It can be hard to get a good shot without reflections, sorry about the quality.

The Professor Hangs at Cantina

Professor Moriarty now sits quietly at the bar of Cantina Mexican Restaurant. He is all cleaned up and looking much better than the days before he sold out to Jeff Aimes. The whole new identity is based on a screaming dragon. I tried to find the reasoning behind the the artwork, but my online research into Mexican art was of no help, it is just a cool icon.

Cantina Logo Design

Cantina Logo Design

The interior design isn’t much different than Moriarty’s used to be except that it is clean and bright. The warm colors are used sparingly and not in your face. This allows the limited Latin design to fit nicely into the downtown Saratoga ambiance. Their website is well done and sets the tone for what your experience will be. It contains great photography and nice design. This is a testimate that if you have both, you will have a nice site.

Cantina Restaurant Homepage

Cantina Restaurant Homepage

I wonder if it was a local firm that did the design work? Good job Cantina.

Boyce & Drake Logo

I recently saw the new Boyce & Drake logo that is on the side of their truck. The new owners must be Irish or they are going after the Irish plumbing demographic.

New Boyce & Drake Logo

New Boyce & Drake Logo

I don’t know how long this has been out, but it replaces a really old school text logo. If I had to guess, this logo has all the hallmarks of being created by a sign company.

Do You Want Your Palm Red

FingerPaint Marketings Not So Great Logo

FingerPaint Marketings Not So Great Logo

FingerPaint Marketing is a collaboration between Ed Mitzen and Jaime Butler-Binley. Ed was the founder of Palio Communications, while Jaime was the principal of B-squared Marketing. They initially met at Palio where Jaime worked before starting her own company. This is a brave move for Ed, he has staked his reputation on this company’s success after his stunning accomplishments at Palio. This is a now brainer for Jaime.

The Eight Year Old Founders of Fingerpaint Marketing

The Eight Year Old Founders of Fingerpaint Marketing

FingerPaint is not just a simple little design shop, they have a full staff of 13 creative people, designers and web developers. Maybe they don’t want to give to much away on their client base, but the work they do doesn’t seem to justify their staff – their portfolio on the website is slim with many non corporate clients. 

So, what role does this company play in the Saratoga Springs Design scene? I think they are trying to have a real influence in city. They have a section on their website dedicated to giving back to their community. I will only focus on their local clients in this overview.

The first will be the Saratoga Polo Association, which the redesigned the old logo of many decades. Rather than totally eliminate all aspects of the old logo they did a nice job of keeping several aspects while updating it to a more modern version. Excellent job.

Old Saratoga Polo Logo

Old Saratoga Polo Logo

New Version of SPA logo

New Version of SPA logo

The brochures and advertising is nice but not earth shaking. I would like to see it have a simple elegance similar to the new logo.

Saratoga Polo Magazine cover

Saratoga Polo Magazine cover

Interior Page Layouts

Interior Page Layouts

I would really like to see some beautiful design standards with this job, there are to many typefaces that give it amateur feel overall. The advertising is cleaner but not striking. It is printed in one color and seems to have a look in feel from the 1980’s. It seems that they could start over and build this client a great design evolved around the new logo.

SPA Advertising style

SPA Advertising style

FingerPaint’s strength seems to shine in their copywriting. The web banner ads are consistent and quickly make a point. They are well done.

Saratoga Polo Web Banner

Saratoga Polo Web Banner

Skidmore College updated the Murray-Aikins Dining Hall, and hired FingerPaint to let students know that great things are to come. The staff did a nice job with their overall design, which included fun illustrations and complimentary text.

Place Headline Here

Menu Cover

Menu Interior

Menu Interior

FingerPaint must be thinking of big things in the future. I don’t know who their audience is, but they are making an effort to be a part of the design community. If you are interested in viewing their website go to http://www.fingerpaintmarketing.com

 

FingerPaint Marketing Homepage

FingerPaint Marketing Homepage

Mid Century Modern Meets Downtown Saratoga Springs

The New City Center Design Concept

The New City Center Design Concept

After years of talk, the Saratoga Springs City Center has finally unveiled the new design for that corner of Broadway. If this concept is constructed as proposed it will be the first modern looking building to be constructed on Broadway. It is a very bold move to submit such a design since people will inevitably shout that it doesn’t compliment the character of the neighborhood.

Gone are the atrium peaks that echoed the features of Broadway buildings past. Gone are the bricks and morter of the twenty five year old structure, replaced with glass and beige block. The overall style is definately Mid Century Modern. If you notice the horizontal overhangs, and exceptionally strong vertical lines in the windows, it harks back to a early sixties shopping mall – and I don’t mean this in a bad way.

Mid Century Modern Style

Mid Century Modern Style

or

Mid Century Shopping Center

Mid Century Shopping Center

The classic features of mid century design are the large rectangular areas and long horizontal lines. The City Center concept ads a modern touch with its large glass walls and the interesting “V” shaped corner. This type of styling has a tendancy to go well with a many types of design styles, and in that respect it was an excellent choice for downtown Saratoga Springs.

Here are a few design ideas for marketing the new City Center

Illustration Styling That Could Be Used For the City Center

Advertising Style That Could Be Used For the City Center

Illustration Style for New City Center

Illustration Style for New City Center

Mid Century Modern Man Who Will Visit the City Center

Mid Century Modern Man Who Will Visit the City Center

I like the fact that there will be a modern building in the city, someone had to do it at some point. It is a nice looking structure that has its own character but not obtrusive to neighboring buildings. It will enhance downtown and give us a City Center we can be proud of twenty five years from now.

Does anyone know who the Architect is??