Max London’s Restaurant on Broadway in Saratoga Springs has been running for about a year now. I finally took some pictures to go along with my article. His design is quite simple and modern. I love the logo, but have no idea who designed it. I don’t even know if it was done locally, probably not.
Sophisticated Max London's Logo
His identity is consistent and well done, this includes the logo, the design of the storefront and the interior – all modern and clean. Overall it was a well thought out job.
Window to Max London's Restaurant
The designer chose bright colors for the sign, but it doesn’t extend into the other design elements such as the interior.
Max London's Sign On Storefront
His website is not well done, and makes the restaurant feel cheap. This has no reflection on the overall identity design, it just implemented badly. Money is always an issue, and maybe the website was less of a priority at the time.
Max London'ts Restaurant Homepage
Mr. London spent time creating a modern urban feel that would cater to a sophisticated NY crowd. They accomplished what they set out to do, but in the future he may want to do away with the cheap paper signs taped to their window stating they now serve brunch.
I recently saw the new Boyce & Drake logo that is on the side of their truck. The new owners must be Irish or they are going after the Irish plumbing demographic.
New Boyce & Drake Logo
I don’t know how long this has been out, but it replaces a really old school text logo. If I had to guess, this logo has all the hallmarks of being created by a sign company.
Sorry about the delay since the last blog. I have not gotten out to take may images lately. I have also been spending to much time writing about the creative firms in town and not enough on the work they do. But it seems to me that being familiar with the firms that do the work and employ the city’s creative people in is a basis for talking about the work you see.
Bookmakers is the restaurant attached to the Holiday Inn. I walk past it quite often, and feel it is the nicest part of that sixties style building.
I really like the Bookmakers logo. Great typography, nice illustration, and the treatment how it is used. I know it is very traditional, but it fits the style the city is accustomed to.
The Carriage House Inn is one of the last three buildings on South Broadway that holds any architectural value. In the sixties this part of town was still quite residential looking, and this building in particular was part of that era. Today, most adjoining buildings are made of cement block, and the inn gives the city’s southern entrance what little architectural value there is.
Entrance sign for Carriage House Inn
The sign out front is nice, works with city regulations, and still has it’s own character. The back parking entrance is kept in good order and is pleasant to walk by on a summer day.
Carriage House Inn parking lot entrance
The front of the building is very nicely done with beautiful landscaping in the summertime. These images were shot a couple weeks ago so there are still leaves on the trees.
It would have been nice to see the Dunkin Donuts across the street pick up a few design elements from this old structure. I think the inn show that is possible to have an old commercial structure updated to work in todays environment.