Worst Logo Ever – Made Me Write A Post After Five Months Off

Saratoga Restaurant Week Logo

Saratoga Restaurant Week has had some really nice logos in the past, but not this year. I have nothing more to say.

Bring Me To Brindisi’s

Brindisi's Restaurant Logo

I have always like the Brindisi’s Restaurant logo. Years ago, I thought “that must be a high end restaurant”. Ambrosino Design may be the designer who created it. I certainly wish they would hire him to update their website and print materials which have no relation to the original design. Over time the whole brand seems to have lost its way with no consistency. With so much competition in the restaurant business on Broadway, I would hate to see their brand become second rate.

Brindisi's Store Front

And while they are at it, they might want to give the front of the store a freshen up.

The Professor Hangs at Cantina

Professor Moriarty now sits quietly at the bar of Cantina Mexican Restaurant. He is all cleaned up and looking much better than the days before he sold out to Jeff Aimes. The whole new identity is based on a screaming dragon. I tried to find the reasoning behind the the artwork, but my online research into Mexican art was of no help, it is just a cool icon.

Cantina Logo Design

The interior design isn’t much different than Moriarty’s used to be except that it is clean and bright. The warm colors are used sparingly and not in your face. This allows the limited Latin design to fit nicely into the downtown Saratoga ambiance. Their website is well done and sets the tone for what your experience will be. It contains great photography and nice design. This is a testimate that if you have both, you will have a nice site.

Cantina Restaurant Homepage

I wonder if it was a local firm that did the design work? Good job Cantina.

Max Branding

Max London’s Restaurant on Broadway in Saratoga Springs has been running for about a year now. I finally took some pictures to go along with my article. His design is quite simple and modern. I love the logo, but have no idea who designed it. I don’t even know if it was done locally, probably not. 

Sophisticated Max London's Logo

His identity is consistent and well done, this includes the logo, the design of the storefront and the interior –  all modern and clean. Overall it was a well thought out job.

Window to Max London's Restaurant

The designer chose bright colors for the sign, but it doesn’t extend into the other design elements such as the interior. 

Max London's Sign On Storefront

His website is not well done, and makes the restaurant feel cheap. This has no reflection on the overall identity design, it just implemented badly. Money is always an issue, and maybe the website was less of a priority at the time.

Max London'ts Restaurant Homepage

Mr. London spent time creating a modern urban feel that would cater to a sophisticated NY crowd. They accomplished what they set out to do, but in the future he may want to do away with the cheap paper signs taped to their window stating they now serve brunch.

The Bookmaker Is Cool

Bookmakers is the restaurant attached to the Holiday Inn. I walk past it quite often, and feel it is the nicest part of that sixties style building. 

I really like the Bookmakers logo. Great typography, nice illustration, and the treatment how it is used. I know it is very traditional, but it fits the style the city is accustomed to.

But They Said Put a Fork In It!

The logo with everything

 

The design was almost done but the restaurants revolted, they wanted viewers to know that food is available and part of the downtown scene.  I hope it wasn’t done with pride, I hope the designer didn’t feel good about it, but when you work with a committee, sometimes you just do things to get a job done. So they stuck a fork in it.