Tag Archives: branding saratoga springs

Shannon Rose to Where

If you judge a company by how long they have been in business, Shannon-Rose Design should be the largest company in the design industry. They claim to have been in business for over fifteen years, building a company that services small businesses and multinational companies. You hear this a lot.

Shannon-Rose Design Logo

Shannon-Rose Design Logo

Initially their offices were on Broadway, but now are located several block up near the corner of Church and Clinton. Looking at the office, it would be nice if they moved the garbage cans away from the front door. Odd that I should have to mention this.

Through the years, they have morphed from a typesetting house, pre-press house, design studio, and now apparently a web development studio. The website – http://www.shannonrose.com/flash.html – which is quite nice by the way, states that they currently have only 4 employees. I believe they have more than that.

Shannon-Rose Design Homepage

Shannon-Rose Design Homepage

So where does this company stand in the graphic design seen in Saratoga Springs. They seem to be a regional design firm, staying within the Lake Placid to Albany NY area. Shannon-Rose holds a unique place in the city, since they are not huge like Palio or just a one or two person shop, they are an odd size. I will focus on some of their local work.

Menges and Curtis seems to use Shannon-Rose for their work. They did the logo and packaging for some product they probably just stick their name on. The design is nice and is very consistent in style to what you would expect a store like Menges & Curtis should sell. They did a nice job of forming an identity for the pharmacy.

The Menges & Curtis Logo Design

The Menges & Curtis Logo Design

Of course you don’t see the logo much at the store itself. Just on the packaging of their cream.

Packaging For Menges & Curtis Products

Packaging For Menges & Curtis Products

I have seen this identity carried out on the Website and the local weekly Saratoga Today. I don’t know if Shannon-Rose Design did the ads, but they do continue the design even though it is only a black and white ad.  In conclusion, most local business have quite bad packaging, but Shannon-Rose did a pretty nice job for Menges & Curtis.

Another local client is Saratoga Performing Arts Center. I had to stumble on this one by finding their name at the bottom of the site. The site is well designed and but there is a lot of stuff. It is well organized, but they seem to want to do to many things at once.

Saratoga Performing Arts Center Home Page

Saratoga Performing Arts Center Home Page

I don’t know if Shannon-Rose Did the logo, but I hope not. One of the interesting things, but also one of the more confusing, is the rolling calendar halfway down the page. This is pretty complicated stuff to build, and I wonder if they actually did it themselves. 

SPAC Rolling Calendar

SPAC Rolling Calendar

Still the main calendar is where things really come together. it includes a full calendar, music, video, and all the information on each performer than you could ask for. Things move, and shuffle, but not in a bad way, you can still find you way around. The website is a very interesting attempt to do a lot of things in a very usable way. Overall it is a good website but for an arts venue, the SPAC website is almost phenomenal. I actually went and looked at other musical venues to see.

So where does that put Shannon-Rose in the Saratoga Springs design world? There isn’t a lot of local work on their site, so it is hard to tell the extent of it. But, I have heard their name related to a lot of design work locally.

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Palio Communicates outside our borders

Palio Communications is the biggest, baddest, meanest advertising agency in the land, and they live right on broadway in Saratoga Springs. The building is beautiful, the insides are extraordinary, and they employ over 100 talented people. Palio must be one of the largest employers in the city. 

It was started by a gentleman named Ed Mitzen sometime in the middle of the nineties – Ed has since left the company. The name is based on a horse race in Italy, which is clever. Many of the original members are still there, but I have no idea who is really in charge anymore. InVentiv is now the parent company and folded it into a powerhouse consortium of marketing firms throughout the country. But I do have to ask why do they have an amoeba in their logo?

Don't Make Fun of the Palio Logo

Don't make fun of the Palio Logo

Palio is Located in This Building Towards the Southern Side of Broadway

Palio is Located in This Building Towards the Southern Side of Broadway

 

Palio began by importing some New York City expertise from large ad agencies. They became successful quite quickly, and imported and hired much of the talent in Saratoga and Surrounding areas. It was and still is a boom for the creative types who need to make a living. The word on the street they work every ounce of that money out of each employee. It is not an easy place to have a personal life, but it must be exciting.

Intro Animation to the Palio Website

Intro Animation to the Palio Website

Palio does not do a lot of local work, they have a lot of mouths to feed, they hunt for big fish. On their website they have a few local clients that I will focus on.

The Times Union Actually hired Palio for a while. I believe that is was for their TU Jobs insert and Freebie. It slips my mind exactly when they did campaign, but I’ll guess it was five years ago. Before Craig’s List came out and stole that entire market. The print ads seemed fairly common place, but Palio specializes in getting people to remember things, and it was a broad campaign that was consistent in each phase of the delivery. 

Jobs TU Print ad

Jobs TU Print ad

The TV commercial was produced by Palio, but I don’t know who the film company was that actually created it. No matter how hard they tried, it still had that local feel about it. I don’t know if it was the voiceover speaker, who seems to be on every ad made in the Capital Region, but it didn’t ring national campaign to me.  

Jobs TU TV Screen capture

Jobs TU TV Screen capture

Saratoga Springs Shakespeare in the Park is a free project that Palio can let their hair down and be creative. I’m sure they write up a brief, create a strategy to project the program into the audience, and a design elements that reach the essence of the acting troup. In the end we get a poster each year, a very nice poster.

Shakespeare in the Park Poster

Shakespeare in the Park Poster

Palio is not the kind of design studio that you just walk into and ask for a logo. Mercy! I don’t even know what they would say – probably nothing for less than twenty thousand dollars. Palio Makes the list merely because they are in Saratoga Springs, not because they do much design in Saratoga Springs. They bring jobs and creative people to Saratoga Springs, while employing many more that already live here. Their work cannot be judged in the same way that you can judge other local work because the audiences are so much larger than most local clients. They tend to have a generic yet professional feel that no one else in the area can afford to produce.