Without a doubt, the best storefront window design is located at G. Willikers toy store. At night they are mesmerizing, and seem as if they are a giant aquarium in a dimly lit room.
One of the reasons this store outshines all others, may be because it is privately owned, and they are not putting up franchised corporate posters. Granted, a toy store has a lot of product to work with, but I have never seen the *Toys R Us* windows look like this.
True, there are a lot of local stores that are half heartedly designed, but all it takes is time. The G. Williker windows are not rocket science, a little tape and reflective paper are a major reason the windows look so incredible, along with a lot of time spent positioning their products in front of it.
I’m not really sure who decorates their windows – whether it is done by a professional, staff or local person would be interesting to know. Could you imagine if all the retail windows had this quality of display? Walking down Broadway at night would be an amazing stroll.