Mid Century Modern Meets Downtown Saratoga Springs

The New City Center Design Concept

The New City Center Design Concept

After years of talk, the Saratoga Springs City Center has finally unveiled the new design for that corner of Broadway. If this concept is constructed as proposed it will be the first modern looking building to be constructed on Broadway. It is a very bold move to submit such a design since people will inevitably shout that it doesn’t compliment the character of the neighborhood.

Gone are the atrium peaks that echoed the features of Broadway buildings past. Gone are the bricks and morter of the twenty five year old structure, replaced with glass and beige block. The overall style is definately Mid Century Modern. If you notice the horizontal overhangs, and exceptionally strong vertical lines in the windows, it harks back to a early sixties shopping mall – and I don’t mean this in a bad way.

Mid Century Modern Style

Mid Century Modern Style

or

Mid Century Shopping Center

Mid Century Shopping Center

The classic features of mid century design are the large rectangular areas and long horizontal lines. The City Center concept ads a modern touch with its large glass walls and the interesting “V” shaped corner. This type of styling has a tendancy to go well with a many types of design styles, and in that respect it was an excellent choice for downtown Saratoga Springs.

Here are a few design ideas for marketing the new City Center

Illustration Styling That Could Be Used For the City Center

Advertising Style That Could Be Used For the City Center

Illustration Style for New City Center

Illustration Style for New City Center

Mid Century Modern Man Who Will Visit the City Center

Mid Century Modern Man Who Will Visit the City Center

I like the fact that there will be a modern building in the city, someone had to do it at some point. It is a nice looking structure that has its own character but not obtrusive to neighboring buildings. It will enhance downtown and give us a City Center we can be proud of twenty five years from now.

Does anyone know who the Architect is??

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One response to “Mid Century Modern Meets Downtown Saratoga Springs

  1. I bet you shop at Wal Mart, too?

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