Haute Mama opened about two years ago from a previous adventure in Glens Falls. It is located in the Adirondack Trust Mabee Building. Their design seemed to be an update from their previous business called Great Expectations. The problems is they made some difficult changes their identity. The old logo was easy to read and say. The new name, Haute Mama, is kind of difficult to enunciate, let alone define.
Most of all it is just plain hard to read. What is that thing coming out of the pregnant womans stomach? Why didn’t the designer just cut that part of the H off?
Now my rant is over. A lot of small stores do not hire designers to do their work because it is expensive. If I had to guess, she made the logo updates on her own computer. I respect that. The actual illustration is a carry over from the previous company, and I liked how it was used at that time. Now it is lost in the text.
So I don’t love the new logo, but the signage on the store window really should be changed. It looks like the black and white No-Name brands back in the eighties. Even worse it is the best signage in that entire building.
I looked for a Website and believe this is it, although it has completely different branding elements.
This may just be a beginning for her, and the store will grow over the next five years. I believe that the Mabee building is a retail incubator, which means stores can only stay for a fixed amount of time before moving to a better location. I think the pressure will be on for a better looking window sticker at that time.
If nothing else, please give the woman in the logo a face.